KEY MEDIA CONCEPTS!
~The 4 key concepts are: 1)Representation 2)Audience 3)Institutions 4)Media language -Representation: The way that people, places, and products are presented in media. -Audience: Target group/ group of people that a text is aimed at. -Institution: This refers to the people who own and make the media that people enjoy so much -Media language: This is how the message is communicated to the audience. ~All media uses these concepts for e.g., a film -Media language: costumes, camera shots/ angles etc. -Audience: everyone who enjoys the genre. -Institution: warner bros, eros, universal pictures, paramount pictures -Representation: actors in the drama genre are extremely talented.